About this site

The company’s mission is to provide reliable, convenient and affordable market research to startups and small companies.

Too many questions

Many people have interesting ideas for products or services but are uncertain if the market will be receptive. Who are my clients? What are their wants and needs? Who are my competitors? Will the product or service be successful? And if so, how successful? When should I sell? Where should I sell? Are there any trends? These are common questions every business owner has asked themselves..

What is market research?

Market research is necessary to mitigate the many risks and uncertainties around running a business. It involves monitoring, analyzing and later predicting the behavior of clients and competitors. Market research can be a very time taking endeavor, and costly should one consider hiring an agency or monthly software subscriptions. Many people simply can’t allocate enough time or energy for lengthy market research.

About the owner

The company is currently funded and operated entirely by Martin Popov, who has worked for Dentsu and bTV Media Group, two of the largest companies in Bulgaria. The ideal customer is a passionate entrepreneur.

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